Client

Minima

Client

Minima

Minima: Manifesto

When it came to introducing their mission to the world, Minima wanted to go for something a little outside what you’d normally expect from a web3 company. Though their work is highly technical, their goal is to give power back to people using the blockchain — so we stretched some new muscles and developed a hand-painted look with characters to give a human feel to their brand.


Credits

Creative Direction:

Jorge R. Canedo E.

Production:

Stefan Green

Script:

Julie Rybarczyk

Art Direction:

Grace Pedersen

Animation Direction:

Greg Stewart

Design:

Gabriel Silveira, Grace Pedersen, Avikali Lomavatu, Lorena G.

Animation:

Thiago Steka, Manuel Neto, Greg Stewart, José Peña, Victor Silva, Ricardo Drehmer, Taylor Peters


Character Animation:

Manuel Neto, Reece Parker, Fhilipe Marimori, Bruno Mazilli, Ulisses Juca, Denise Bargos, Thiago Steka, Ricardo Drehmer

Music & SFX:

Ambrose Yu


VO:

John Light