When it came to introducing their mission to the world, Minima wanted to go for something a little outside what you’d normally expect from a web3 company. Though their work is highly technical, their goal is to give power back to people using the blockchain — so we stretched some new muscles and developed a hand-painted look with characters to give a human feel to their brand.


Creative Direction

Jorge R. Canedo E.


Stefan Green


Julie Rybarczyk

Art Direction

Grace Pedersen

Animation Direction

Greg Stewart


Gabriel Silveira, Grace Pedersen, Avikali Lomavatu, Lorena G.


Thiago Steka, Manuel Neto,
Greg Stewart, José Peña,
Victor Silva, Ricardo Drehmer, Taylor Peters

Character Animation

Manuel Neto, Reece Parker,
Fhilipe Marimori, Bruno Mazilli, Ulisses Juca, Denise Bargos,
Thiago Steka, Ricardo Drehmer

Music & SFX

Ambrose Yu


John Light

Styleframes & Process

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