Almost everyone in the motion design industry has likely heard of School of Motion — and that’s because they’re one of the best places to learn anything and everything you need to know to excel as a motion designer. So we were thrilled when they reached out to us asking us to direct a manifesto video unveiling their new brand and capturing their mission.

Partnering with some of our design heroes, we developed a concept where the visuals would begin as simple shapes + line work, and gradually increase in complexity to incorporate multiple styles of design in all three dimensions working together — all to illustrate how School of Motion’s education philosophy can help take almost anybody from novice to superstar.


Creative Direction & Animation

Jorge R. Canedo E.


Stefan Green


Jay Quercia, Nuria Boj, Loris F. Alessandria


Jorge R. Canedo E., Victor Silva, Greg Stewart, Joélie Sémoulin, Jordan Bergren, Manuel Neto, Claudio Salas, Jose Peña

Featuring Animation from SOM Alumni:

Taylor J Peters, Deanna Rilley, Francisco M. Quiles N., Abbie Bacilla

Music & SFX

Ambrose Yu


Megan Hensley


Julie Rybarczyk

School of Motion Production Team:

Joey Korenman, Reaghan Puleo

Styleframes & Process

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