WTF is Nouns? That’s the question we sought to answer in this crazy video – packing in more artistic styles than we’ve ever put into a project before, and a sprinkling of humour along the way.

Nouns was a different type of project and process for us. There was no brief! What makes the Nouns community special is that they fund ideas through a treasury from their NFT sales. So, we submitted a proposal asking them to commission Ordinary Folk to create a 1-2 minute video explaining Nouns, how they work and why the community is so valuable. You can see the full proposal at


Creative Direction

Jorge R. Canedo E.


Stefan Green, Mona Fani


Stefan Green, Jorge R. Canedo E., Kris Cantrell

Art Direction

Grace Pedersen

Animation Direction

Greg Stewart


Grace Pedersen, Avikali Lomavatu, Lorena G., Anya Derevyanko, Rob Gavin, Ibrahim Rayintakath, Thiago Steka, Renaud Lavency


Josh Edwards, Wendy Eduarte


Victor Silva, Greg Stewart, Manuel Neto, Josh Edwards, Thiago Steka, Ricardo Drehmer, José Peña, Jorge R. Canedo E., Mathijs Luijten, Wendy Eduarte

Music & SFX:

Ambrose Yu


Megan Hensley, Jay Preston

Styleframes & Process

Next Project